We all love dogs.

Ok, not everyone does. But a lot of people do, and there’s a place where millions of those people gather to marvel at the best dogs on the internet — and that’s WeRateDogs. Over the years, WRD has skyrocketed to become one of the most viral communities for dog lovers on social media. And naturally, community engagement is a tentpole of their strategy. I steer social and community strategies for the nonprofit arm of that company.

Here is a snapshot of what that’s looked like.

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Under my leadership, the 15/10 Foundation’s Instagram account has grown by 130%

I launched 15/10’s TikTok account, which amassed 50,000 followers within the first three months.

Visual revamp

I independently design and curate the company’s Instagram presence to create engaging visual cohesion, resulting in improved brand aesthetics and contributing to increase in both follower growth and engagement.

Community engagement

Engaging with our community is a cornerstone of our strategy. Honestly, the best way to see this is to check it out in the wild via 15/10’s social media profiles! But here are a few highlights anyway.

Vertical Video Strategy

Another important part of building and sustaining an audience these days is producing vertical video that people will engage with. At 15/10, I help develop reels and TikToks that get tens of thousands of views weekly. I write scripts, edit drafts, and provide visual guidance to producers. I also source UGC content to expand our reach, turning our corner of the internet into a hub for rescue dog lovers everywhere.