aleissa is a multidisciplinary editor & social media strategist, currently based in LA.

I help organizations, large and small, connect with audiences where they are.
I come from a deep background in journalism and have worked on audience engagement teams, in LA and NYC, at The New York Times, The Wall Street Journal and the Financial Times. I’m always thinking deeply about the many, ever-changing ways people consume information online.

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services

I specialize in editing, designing and curating content in all forms. I am detail-oriented and innovative, with particular interests in the world of entertainment, art, design and culture.


Here’s what that’s looked like over the years
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  • I was on a team that ran the NYT’s flagship Facebook and Twitter accounts, curating the daily news offering across platforms.

    I planned rollout strategies for key projects, with an emphasis on the newsroom’s culture and lifestyle coverage. I ran live Twitter coverage of the Emmys in 2022, experimented with new posting strategies and formats, and helped develop strategies on emerging platforms.

  • I helped run the WSJ’s Snapchat Discover channel, where I wrote, produced and edited vertical video, designed layouts, edited copy and assigned projects.

  • I was a social media journalist at the Financial Times, where I specialized in curating content on Facebook, Twitter and most especially, Instagram.

    As needed, I helped curate the FirstFT — a global newsletter on international affairs. I also edited editions and trained others.