I curated stories daily across social media platforms at The New York Times, pulling out visual highlights and experimenting with posting strategies that expanded our reach.
I led the rollout of social campaigns for Arts & Culture coverage.
That included:
Running the NYT’s live Twitter coverage of the Emmys in 2022, both editing copy and designing visuals to accompany each update.
Planning visual rollouts for memoirs and key enterprise packages.
Experimenting with new posting strategies and recirculation efforts, increasing the visibility of our stories.
Monitoring trends to inform curation decisions around big features and memoir releases.
Awards Shows: Emmys
I converted live updates into visual highlights, and then published them on Twitter in realtime.
Key Enterprise Features
You’ve heard about New York’s legendary writers… but what about their favorite hangouts?
I designed bespoke social visual cards from scratch, and edited corresponding copy, to highlight a beautiful feature from Books on the stomping grounds of some of the world’s most prolific writers.
TV Round-Ups
I adapted themed round-ups from Arts into social-friendly bites across platforms, including this one for the breakout stars of 2022.
Memoirs
I edited copy, worked on cards, and published all content on our social platforms to millions of followers.
News
I curated and scheduled our daily news offering across social platforms, pulling out highlights for visual treatment. This one on Anna May Wong is an example of a highlight I expanded into a visual thread, which ended up doubling the reach for this particular story.
