aleissa is a multidisciplinary editor & engagement strategist.

I help organizations, large and small, connect with people where they are. I come from a deep background in journalism and have worked, in NYC and LA, on teams at The New York Times, The Wall Street Journal and the Financial Times.

I’m always thinking deeply about the many, ever-changing ways people consume information and content online.

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I specialize in building content and strategies to help organizations tap into the communities they’re trying to reach.

Here’s what that’s looked like over the years
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  • I run social & community engagement initiatives at the 15/10 Foundation, nonprofit arm of the viral WeRateDogs. Here, community engagement is paramount to strategy across the board. And under my leadership, 15/10's Instagram account has grown by 66% in less than a year.

  • I steered The Wall Street Journal's presence on Snapchat Discover, a channel with 1 million subscribers. I revamped the company's presence there as a visuals producer and helped bring news to the platform. I edited and assigned projects, as well as produced and designed vertical videos.

    At The New York Times, I designed and distributed social visuals to accompany key breaking news and enterprise features to a collective audience of millions.

    At the Financial Times, I spearheaded off-platform projects on Instagram.

    In addition to these roles, I've also worked as a visual editor at the Global Journalist and a multimedia producer at Scripps News.

  • I was a social strategy editor at The New York Times, where I helped run all of the main social accounts for the organization.

    I planned rollout strategies for key projects, specializing on the newsroom’s culture and lifestyle coverage (which included leading live Twitter coverage of the Emmys in 2022). I was also part of the working group that helped launch the company's TikTok, and helped set the foundation for the broader social visuals team.

  • At the Financial Times, I helped write the FirstFT — a global newsletter on international affairs. My responsibilities evolved into editing editions and training colleagues.